For the first Women’s-only release of Bonds Originals, we created a different kind of chick flick. The Queendom was a film-led campaign designed to drive engagement with younger females and continue the elevation of the fashion credentials of the Bonds masterbrand.
Shot by fashion director, Gracie Otto, the Logie-nominated film featured a diverse, all-female cast, including Thelma, the very real huntsman spider. Social content heroed the cast and female creatives behind the campaign, exploring issues of strength, creativity, body diversity and minority representation in mainstream media.
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