The Healthy Choice brand was failing. This campaign was the brand’s last chance - it had to succeed or face being discontinued. So we proposed opening the product and category up to a market that had previously been ignored; tradies.
Results:
The most successful ad in the brand’s history.
Sales up more than 100% within 4 weeks of the campaign launching.
Featured product became the top selling product in the healthy segment – outselling all competitors for the first time ever.
Halo effect on the rest of the Healthy Choice range with sales up at least 30% during the campaign period.
30" TVC
