Invited by the NGV to participate in the Rigg Design Prize 2022, the brief was to convince everyday Australians of the value of creativity and its positive impact on society. Our immersive campaign tackled creativity’s biggest problem; attribution. People mostly think of creativity as entertainment, so we delivered compelling stories of creativity from the worlds of social justice, engineering, medicine and economics. *Creativity was here used the asterisk (*) as a vehicle of discovery, revealing the way creativity has shaped so much of life as we know it. Each execution triggered a bespoke AR experience, with a microsite also delivering further stories of uncredited creativity.
