To promote optimum testicular health and comfort, men need cool balls – something that’s hard to achieve in one of the hottest countries on the planet. So Bonds created X-Temp - a new range of temperature-regulating underwear that’s designed to keep men cool, dry and comfy when their body temperature rises. A great solution, but sweaty balls are something men don’t want to talk about, let alone do something about. Until we leveraged the rise in global temperatures to create a new problem: “Glo-Ball Warming.”
With a digital eco-system that targeted men in hot jobs, hot cities and at hot times of day, the Glo-Ball Warming campaign made X-TEMP products 7 of the top 10 best-selling Bonds menswear products for 2019.
