When it came time to launch the new Bonds “RE-LOVED” range of sweats and tees – made with up to 45% recycled cotton – building a whole campaign from scratch seemed to go against everything the range was about. So we launched the RE-LOVED range with a digital-only campaign created using only re-loved Bonds assets. The campaign delved deep into the brand’s rich and diverse history of advertising across print, film and online, sharing the big news without creating a big carbon footprint.

Film